In today’s online world, every experienced writer or blogger usually has his own tactics or tricks (which do not speak of magic acts) , to write interesting content and more viral or attractive titles.
The goal is always to try to get the publications of our blog / web to get more viral and, in turn, attract more readers.
In the same way, there are many bloggers who use for these purposes some techniques similar to those of others, but which give different results to each one.
That is, many times what works for us, not others (that’s true because on the Internet the decisions to read and share – or not – a content are taken in just a few seconds).
Then, on this occasion, I would like to see with you some things that we could take into account when writing the titles of ourblogs. Because, perhaps, those titles are the ones that 90% of the time will make that post more or less viral and / or read.
What to keep in mind when writing more viral and attractive titles for our blog posts?
1. The Rule of the “70” characters
Updated: now Google only shows “60 characters”
Google only shows the first 60 characters of any title. Spending too much of that length not only hurts the SEO in our article, but it will also make it appear in the search lists an unfinished title, almost meaningless or unattractive.
Those 60 characters are also important to facilitate the exchange (virality) in social networks, because an extensive title is usually harder to read or remember.
2. That the title contains keywords
Obviously, what we all finally want is for our articles to be read by a large number of people. But, if they do not find them easily, it is difficult for them to read them. It is for that reason that, in order to increase traffic to them, they must first appear among the results of the search engines.
The titles play a very important role in SEO positioning of an article. So we must include in them the most relevant keywords in our article and those that people usually use to find that type of content or topics.
3. Be brief and go straight to the point
It uses short, but powerful structures, in which the relevant keywords are as far forward as possible. That is to say, that it is a simple and brief title, but as attractive as possible and, above all, representative of the topic to be treated.
” A short title facilitates virality in social networks” For example: platforms such as Twitter only allow 140 characters for all content (title + URL + username) .
4. Make titles in the form of a question?
Normally people tend to choose the content that can give them more information, teach them something new or answer their questions.
Then, if some of your titles give them to understand that the content may respond to those questions or needs that afflict them, they will be more predisposed to read those contents.
How? / What? / Why? / For what? / Which one? / Etc…
5. Seeks to create excitement
Related to the previous point. Use in your titles a style of handling with a touch of subtlety, but using a technique that can arouse the curiosity of your potential readers towards that content.
Example: Meet / Discover one of the best ways to publish a …
6. Do not write the whole title in capital letters
Contrary to what many people think, abusing capital letters in titles is not a very good tactic to attract attention, nor give us greater visibility or virality.
A sentence with a well written word and capital letters only where it corresponds, will give a better look and a more professional presentation to that title.
In addition, normally in social networks, writing everything in capital letters, makes it clear to your readers that you are screaming at them … what can be counterproductive.
7. Sell that content in a few words
This is common sense: most people want to know that they will have some extra benefit, clearly recognizable, by spending 5 minutes of their time reading that content.
Then, using the above, we must finally be able to sell that content. Sell it thanks to a title that gives our readers the feeling that, when reading our article, they will find the information they are looking for.
But, be very careful and do not sell him smoke, but it will be the first and last time that person reads to you!
8. Google title
Finally, conducting a Google search based on that title will give you a better idea of its originality and how competing your keywords are. Because if that title is the same as many others, you run the risk of people not paying attention to it. For believing it duplicate or repeated content.
Conclusion (write more viral titles)
The most important thing is that a title awakens in the reader an impulse that leads him to read and share your content. For that reason, put yourself in its place and, in addition to using the advice I give you here, think if you would click on that title yourself, to see what there is to discover behind it.