How to get followers on Instagram or how to win followers on Instagram, is one of the worries that take away the sleep of many users and digital marketing professionals.
It can be achieved through different forms, and that is what we will see in this post.
But before, it is interesting to make a brief historical analysis of Mark Zuckerberg’s new toy.
If there is a platform that is up, it’s Instagram.
Until very recently it was the social network of the youngest, who looked askance at Facebook, where their parents were. However, little by little it has been gaining followers in all age brackets and brands are increasingly betting on this platform.
All this has led to the fever of the followers arrive here as well. Users want more followers, brands also and while Instagram rubs their hands watching their users upload month after month and imagining all the money that will win with advertising.
That’s why in this mega post of how to get followers on Instagram we tell you the professional way to get it.
Can you come with us?
Why get more followers on Instagram?
Whether you’re a company or a person who aspires to create a community, you have to ask yourself why you want to increase followers on Instagram and how to get followers on Instagram quality and professionally.
If all you care about is the number of followers there are two specific techniques that I do not recommend, but that is the order of the day:
You can buy followers: there are many tools that for a small fee increase the number of followers. As many as you have purchased.
We repeat that it does not seem ethical, but it is correct to inform you of this possibility.
Follow users without stopping. As if there was no tomorrow. Until Instagram tells you that you have reached the maximum of the day.
With these two techniques that, I repeat, I DO NOT recommend you, and you will increase the fans without problems.
One is fast, but it costs money, the other is a bit slower (but also quite fast), but it’s free.
Why I do not recommend these techniques of how to win followers on Instagram
The only thing you will get is to increase the number of followers, but with it, you will not have any benefit.
What’s more, being a brand will most likely go against you because I do not know if you know that Facebook owns Instagram. And that Instagram recently created the company profiles and changed its algorithm.
All this will lead to the famous Edge Rank, and the Facebook algorithm will move (one way or another) to Instagram. And it will make if your posts do not have interaction, reach fewer and fewer users each time. Which will lead you to have less engagement and, as I told you before, you will not have any benefit.
It is crucial to know that the number of followers is not more than a number.
It is much more essential to create an active, real community that genuinely cares about your publications and your stories.
If you get this, obviously, the bigger the community, the better.
How to get followers on Instagram
I will not fool you. Gaining quality followers on Instagram is very difficult and requires a lot of work and many hours.
However, I will discuss several techniques that may be useful for how to get followers on Instagram :
Use the hashtags with heads.
This is not Facebook or Twitter, so do not be afraid to write 10 or 12 … but do not either.
It is essential to be clear about which hashtags are most appropriate for each publication and can bring you a good return. Because it is no less accurate than using many generic hashtags are also a source of false followers or interaction performed by bots.
Sweepstakes on Instagram
They are a classic. If you do them well, you can win a quality community. But always with a head.
What do I want to say? You have to keep in mind what your target is and make the prize something that interests this target.
With the wrong example you will understand it:
“If you sell women’s underwear, it does not make sense for you to give away a camera or a Tablet in a raffle.”
Many people who are not your target will participate in trying their luck and seeing if they win the prize. And, as we have said before, this will eventually work against you because it will lower the interaction percentage of your posts and that will lower the reach of them.
Interacting, connecting people with people
I have bad news to give you. Give him hours. Talk to your followers. Like in your photos. Discuss them in your posts altruistically and selflessly, without spamming.
Inevitably some contact of yours that did not follow you begins to support you.
Today they are an essential figure for many brands.
And make a little gift or reach an agreement with an influencer who mentions us, publishes stories or an image with our product; It will increase our visibility and increase our followers.
Collaborations with other Instagram accounts
If we want people who do not know us to see us, we will have to have a presence in profiles of others.
For this, we can reach agreements with other accounts whose followers can also be our followers.
// Make a joint draw.
// Organize an event between several accounts.
// To reach an agreement so that you share content and mention each other. Trying to generate conversations in which users can participate.
Reposting other publications
It’s like the retweet of Twitter or the sharing of Facebook.
What you get is to generate visibility and let you know if you mention other users.
It’s a fantastic way to increase your visibility.
It is managed from Facebook Ads, and you can segment in detail the users you want to contact.
Although there is no specific campaign to increase followers in this network, it is clear that if your brand appears in your target’s feed with an attractive advertisement, your community will increase.
In the end, if you want to get quality followers on Instagram, the key is to gain visibility among your target. And you can do it in different ways, as we have seen.
Some will cost money, others time.
You will also have to imagine actions that are novel and surprise people so you can get their attention.
However, even if you do all of the above, you may not gain followers because there are many details that you should pay attention to. I try to summarize them in with the following tips.
Tips to get more followers on Instagram
We give you these 12 tips to know how to get followers on Instagram in a professional way.
Take care of your community
You must be in contact with them, listen to their needs and try to resolve their doubts and concerns.
Avoid being very commercial
You want to earn money, it’s normal. But saying “buy me” without stopping you will not get it.
Focus on caring for your community and establishing close relationships.
If you have a loyal community that appreciates you, they will buy you and recommend your products or services to your circles. This will not only bring you the desired followers but the significant, sales.
Take care of the phrases in Instagram photos.
Pay close attention to the photos you post
Photographs that are striking but that the aesthetic is perfect.
Keep a line with the corporate image.
Images that make sense and coherence with your Social Media Strategy.
Presentation of the profile
One of the factors that differentiate a good profile on Instagram from a unique pattern is the presentation of the profile.
When a profile in which you visualize all the images and see that there is a coherence in all of them, it is such a beautiful composition that invites the user to investigate the brand and follow the profile.
Have your profile updated
It facilitates access to your website, to the mail, to your location, and the telephone.
It is essential to build trust and appear approachable and close.
That added value and that awaken the interest of your fans.
Due to the algorithm, we have discussed before, and it is possible that a photo does not reach all your fans, but it is much more likely that they will see a story.
Know when you generate more impact on Instagram
Publish your images on the day and at the time that most users have connected.
Use the famous filters but without going through. Try to be natural, unless your style is different and very marked.
Geolocate your publications
It is one of the points in favour with which your post in the Instagram algorithm will count, and you will get it to reach more people.
Label to other users
Beware of spam, do not tag by tagging. But you can take advantage of some relationship between accounts to have more reach and reach more users.
Get your posts to tell a story, generate emotions and awaken feelings in users.
Take advantage of trends
Be original, unique, different. But also be a rogue and take advantage of fashions.
Why not do a mannequin challenge if we know that people will see it?
Or a Harlem Shake?
Detecting trends are fundamental in social networks.