19 Digital Marketing Tool
(Free Digital Marketing Tools Inside)
In this article, I will talk about the list of digital marketing tools in 2019 and a few free digital marketing tools. I will divide the tools according to their usefulness, that is, if they are valid to improve SEO, SEM or Social Networks. I will talk about the tools that I have used or that I currently use, and that is why I know most of its functions and advantages.
9 Tools to improve SEO
Google Analytics: the tool par excellence, anyone who wants to improve their positioning should work with it. The reason is simple, we find all the information on our website. How many people enter each page, how long they stay, or how many conversions we have achieved. It is essential because to move forward, we need to know at what point we are. In the following image, you can see a summary screen of Google Analytics.
Screaming Frog: a great tool not wholly known. Thanks to this, we can understand what keywords, and meta tags use the competition. It is beneficial when conducting a competition study. It has a free version that studies up to 500 URLs of a website.
SEMrush: one of the most used tools in the world of digital marketing. It indicates the global positioning of your page, as well as a comparison with your most direct competition. It will make us an analysis of the domain, and it will indicate, for example, the traffic, the backlinks or the keywords — handy and very complete tool.
Sistrix: with time he has removed the Market from Semrush. The index of visibility it incorporates derives the reason for its fame. The general functions are the same as those of the previous tool, but that index makes it unique. Sistrix gives value to your website based on the keywords in which you are positioned, in its place in the ranking and in the traffic that attracts. A great tool to improve the SEO of your website, being one of the most used digital marketing tools currently. The following image shows the variations in the visibility index of a web page.
AWRcloud: a handy tool to know the positioning of the keywords that interest us. Very useful, especially to see the local SEO, a magnitude that Sistrix or Semrush do not value to attract little traffic. You give a list of your keywords in preference to the tool and every week or 2 weeks, and you send, it will tell you what your position is.
Ahrefs: with this tool, you will know the backlink of your web page. With the passage of time has lost weight against other more complete tools, but in this section is the king. You can know what links and domains point to your website, as well as knowing possible broken links.
GTmetrix: this tool is handy to know the loading speed of your web page. It is broken down into five sections and is well explained. It is not necessary to make an account, but it is advisable to receive more advice. Below I show an example of how this application shows the status of your website.
Google Speed Insights: just like the previous one tells you the speed of loading a web, as well as indicating its optimization and some advice. It is a very demanding tool, and it measures both mobile phones and computers.
TestMySite: Google tool specialized in knowing the optimization of a web for mobile devices. It is useful to see if we are efficiently optimizing our website for new mobile and responsive designs.
6 Tools for effective online campaigns
Google Adwords: the king tool of the battles in Google. In India, more than 90% of the campaigns on the Internet are developed in this program. You can perform nine different types of attacks, later we will make a detailed study of this great tool. In the following image, you can see the Google Adwords dashboard.
Adwords Editor: the Google Adwords tool itself but as a downloadable computer program. You can carry out your campaigns calmly, and when you have them ready, you upload them. It is quite useful if you have problems with the Internet or if you do not want to get involved when making significant changes.
Keyword tool planner: this tool is part of Google Adwords, but it must be treated separately. With it, you can find out the search volume of your selected keywords. It also shows you alternatives to your keywords. You can not miss this tool to carry out effective online campaigns.
Bing Ads: doing campaigns in Google Adwords is getting more expensive every day, just the opposite of Bing Ads. The traffic is much lower, but my experience tells me that the campaigns on this platform are quite useful, cheap and with a very high CTR. In the case of the following image, the Bing Ads dashboard is observed.
Keyword Wrapper: a very useful and easy to use tool to get keywords related to the ones you have. You can create a list of keywords in a short time.
Phrase Builder: with this tool, you will form phrases where your keyword is included. It is useful to get ideas for headings or titles.
4 Tools to manage social networks
Hootsuite: the most popular and complete tool. On the one hand, it is a straightforward tool, and it is easy to master it. Besides, it offers a variety of functions such as writing updates, shortening links or monitoring words. You can manage all kinds of accounts, like Facebook, Instagram Twitter or Linkedin. There are both paid and free versions. In the following image, the main Hootsuite dashboard is shown.
Tweetdeck: is a tool only valid for Twitter. You can manage multiple accounts from a single control panel. Perfect for managing multiple profiles and controlling notifications, mentions or tweets. Easy to use and learn, also totally free.
Agora Pulse: this tool offers the management of several social networks, the 6 “big” ones among them. You will be able to make a great follow-up of interactions, analyze statistics or program. The great advantage of this tool is that it will indicate the best time and the best day of the week to publish or the content that your audience likes the most. You can use a trial period, the lowest price being $ 49. A highly advisable tool. In this last image, we can see the Agora Pulse dashboard.
Audiense: we finished our list of digital marketing tools with the one previously known as SocialBro. It is one of the most useful tools to manage Twitter profiles. It allows you to analyze who your followers are and their hours of most significant activity. Recognize influencers, monitor hashtags or create automatic responses is at your fingertips with this tool to manage social networks.
I trust that with this list of digital marketing tools, you can get more out of both your website and your social networks. Later I will make a specific article of tools to improve SEO, to optimize campaigns and to improve the use of social networks. If you know more digital marketing tools list, do not hesitate to share it with us, we’ll thank you.
See you in the next article!